In 1994, a man named Tom Ford was promoted as a creative director of Gucci. His glamour fashion looks brought back the skinny satin shirts and metallic patent boots. He brought a unique style that is difficult to recreate. Tom Ford was the turning point for the Gucci production. In 1995-1996, sales increased by 90%. By 1999, the designer house, almost bankrupted when Ford joined, was worth $4.3 billion. When Ford left in 2004, Gucci was valued at $10 billion. His creativity and design forever changed the Italian designer house.